STRATEGIC ADVERTISING
Amtrak Brand Repositioning Collaborative Pitch Deck
Repositioned Amtrak to feel modern and relevant for travelers choosing between rail, air, and car. The team conducted research, developed strategic insights, and created a campaign concept to shift brand perception.
Contributions:
Analyzed revenue and ridership data
Led focus group research and summarized insights
Contributed to project hypothesis and strategic direction
Developed the 'Route to Table' campaign concept.
May 2025